Just like in any sort of business, if you're selling something similar to someone else, you have to devise different ways to differentiate your product from theirs. The most common way is price, but sometimes that's not really an option. It's the same concept when selling your home. If a homebuyer is set on a specific kind of house in a specific neighborhood, chances are they'll all be in pretty much the same price range and in pretty much the same condition. So if you're stuck in this kind of situation, it's time to start thinking differently. It's time to start showing the benefits of buying your home other others.

Homebuyers are usually stressed from the burden of choosing a home that's right for them. It could be the stress of moving in general, or it could be a financial stress. Nevertheless, it's your job as a seller to ease their burden so that they'll gravitate towards you to want to deal with you. Otherwise, why would they choose you over others selling the same kind of house for the same price? You're no different from the others unless you make yourself different.

And that's where the perks come in. You can mention to a specific homebuyer whether you want to go with a speedy closing or a slow closing that'll meet their needs. If they haven't started the financing process, tell them to contact your mortgage representative who can help ease that burden. Make the homebuyer feel like the transaction is personal and business at the same time, like you're really going the extra mile to get them in their new home.

The easiest and most successful thing a seller can do is offer compensation after the purchase of the home. It could be closing cost assistance, or it could be an allowance good for fixing up the things that they might be on the fence about in the home. If they don't like the carpet and the paint, you can offer a few thousand after the sale to entice them to be able to change what they want after amassing this huge debt that comes with buying a home.

These are just some of the steps you can take to put the homebuyer at ease when it comes to the entire transaction, as well as set your house apart from all the comparables in the area. Figure out what your profit would be after the home sale, and play with the numbers a bit. If you can spend a few thousand to get the sale quicker, then it's something to think about.